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CAREER PLAYBOOK

Navigate growth decisions.
Build momentum, not just movement.

When you're navigating promotion decisions, skill-building, or career pivots, this category helps you cut through uncertainty, build your case, and make strategic moves that align with your long-term goals.

If you're feeling stuck right now

Don't let indecision or uncertainty freeze your momentum. Start here to gain clarity:

  • Write down the top 3 career questions keeping you up at night.
  • Identify what you truly value most in your career right now (growth, stability, impact, balance).
  • Spend the next hour working through one strategic tool below instead of overthinking.
Overview

What this category covers

Use this category when you're navigating career decisions, skill development, or promotion opportunities. It's built for professionals who want to grow strategically rather than reactively, and need frameworks to navigate uncertainty and build their case.

When to use this category

  • You're considering a promotion, role change, or career pivot.
  • You need to build a case for advancement but aren't sure how to frame it.
  • You're evaluating skill development paths and investment priorities.
  • You're navigating internal politics or visibility challenges affecting career growth.
  • You feel "stuck" or uncertain about your next career move.

If the main issue is workplace conflict, toxic behavior, or immediate performance concerns, try Manager Relationship & Leadership Style or Workplace Dynamics & Politics instead.

What this category helps you do:

  • Turn vague career aspirations into concrete, actionable plans.
  • Build compelling cases for promotion or role changes.
  • Navigate organizational politics with career goals in mind.
  • Identify and close skill gaps strategically.
  • Make career decisions aligned with your values and long-term goals.
Signals

How you'll recognise this pattern

You'll recognise it if:

You're thinking about growth but feel uncertain about the right path forward.

  • You're ready for more responsibility but unclear how to position yourself.
  • You see others advancing while you feel stagnant or overlooked.
  • You're considering a career pivot but don't know where to start.
  • You receive mixed signals about promotion opportunities.
  • You're unsure which skills to develop for maximum impact.

Typical pain points:

Career growth feels like a guessing game rather than a strategic process.

  • Unclear promotion criteria or subjective evaluation processes.
  • Limited visibility or advocacy within the organization.
  • Competing priorities between current role responsibilities and future growth.
  • Uncertainty about market trends and relevant skill development.
  • Difficulty translating achievements into compelling career narratives.
Insight

What's really happening underneath

Career growth in modern organizations is rarely a straightforward ladder. It's a combination of performance, visibility, timing, and organizational dynamics. Understanding these underlying factors helps you navigate more strategically.

  • Promotions often depend more on perceived potential and organizational fit than just past performance.
  • Career "pauses" or lateral moves can sometimes be more strategic than immediate vertical progression.
  • Visibility with key decision-makers often matters as much as technical competence.
  • Organizational changes (restructuring, new leadership) create both risks and opportunities for career growth.
  • Career planning requires balancing short-term wins with long-term trajectory considerations.
Application

Your core moves in this category

These moves define your approach and posture — how to think about career growth strategically before you act. Use them to shape your intent, then apply the specific tools that follow.

Move 1
Map your career landscape
  • Identify key decision-makers and influencers in your growth path.
  • Understand formal and informal promotion criteria.
  • Map organizational priorities and how your growth aligns with them.
  • Identify both visible and hidden opportunities for advancement.
Move 2
Build your strategic case
  • Translate achievements into business impact narratives.
  • Connect your growth to organizational needs and priorities.
  • Develop "future-back" thinking: show readiness for the next role.
  • Create evidence-based arguments rather than emotion-based appeals.
Move 3
Navigate with intentionality
  • Time your moves strategically based on organizational cycles.
  • Build visibility and advocacy without appearing self-promotional.
  • Create multiple pathways rather than betting everything on one opportunity.
  • Maintain flexibility to adapt to changing organizational realities.
Tools

Recommended from The Toolkit

Start with the career landscape assessment to understand your context, then move into case-building and strategic planning. Each tool is designed to help you move from uncertainty to actionable strategy.

Assessment
Career Landscape Assessment
Good for: "I don't understand the promotion process or who decides."
  • Maps decision-makers, influencers, and informal power structures.
  • Identifies both formal and unwritten promotion criteria.
  • Highlights organizational priorities that align with career growth.
Produces: a clear map of your career ecosystem and key stakeholders.
Planner
Promotion Case Builder
Good for: "I'm ready for advancement but don't know how to build my case."
  • Helps translate achievements into business impact stories.
  • Structures your case around organizational priorities.
  • Provides language for discussing growth without sounding entitled.
Produces: a compelling, evidence-based case for your next career move.
Guide
Strategic Career Pivot Guide
Good for: "I'm considering a career change but overwhelmed by options."
  • Walks you through evaluating different career paths systematically.
  • Helps identify transferable skills and potential gaps.
  • Provides frameworks for making the pivot strategically rather than reactively.
Produces: a structured plan for navigating a career change with confidence.
Communication

Confident scripts for career conversations

For your manager
"Career growth and next steps" discussion script
Use when you want to initiate a career conversation with your manager without sounding demanding or entitled.
For senior leadership
"Building a case for advancement" presentation script
Use when you need to present your case for promotion or increased responsibility to senior stakeholders.
For mentor conversations
"Navigating career uncertainty" mentor script
Use when discussing career doubts, pivots, or growth challenges with mentors or trusted advisors.

Not sure if this is the right category?

If your immediate concern is workload management or prioritization, try Clarity, Priorities & Direction first.
If you're dealing with difficult manager dynamics, start with Manager Relationship & Leadership Style.
Go to The Lens Talk it through with The Coach

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